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SysAIO - Products - TravAIO

Marketing

The marketing component gives staff the ability to edit many of the key areas of your public web site that deal directly with your clients. Being able to add news and other timely content is essential in the process of search engine optimization. These tools take back control of your web site, and reduce the need for external contractors or knowledge of coding languages. Agents have the ability to build and deploy brochure content for a specific market segment. As well they are able to see which brochures were the most effective in each market area.

By collecting pertinent information about referrals during the booking process, the TravAIO system is able to display conversion rates based on various media. Marketers are able to see where the best ROI was achieved by media outlet making future media buying a science rather than guess work.